Willie Harcourt-Cooze discovered his passion for Chocolate through his love of adventure. His travels took him to Venezuela, among other places, where the Hacienda El Tesoro was up for sale in 1995 in the middle of the rainforest. In the area around the equator he found the best cocoa beans for his Chocolate. From the cocoa farmers he learned how to make Chocolate. They showed him how cacao is harvested, fermented and dried. Then how the cocoa beans are roasted in a pan on the stove, the shell is removed, and finally the beans are ground and made into cocoa paste. Tasting this cocoa paste, with all its multi-layered flavors, was a revelation to Willie. When he then mixed this paste with water and honey to make hot Chocolate he was finally infected by cocoa. He was eager to learn more about this plant, its origins and its history.
Fine cocoa has up to 400 different flavors.
On his travels, he discovered more and more of them and began cooking with Chocolate, combining it with other fruits and experimenting. With Willie's Chocolate, it's the taste that counts. With cacao it's like wine, the taste is amazingly individual in its genetics, influenced by soil and climate. Flavors range between spices, nuts and summer fruits. Willie bought individual estates with cacao plantations directly from the farmers and from then on made his own Chocolate - using only raw cane sugar and natural cacao butter, with absolutely no soy lecithin, vanilla or anything else that might affect the flavor of the bean
Willie's Cacao is one Bean-To-Bar Chocolate, which is made in England.Willie's Chocolate is among the best chocolates in the world. Its 100% couvertures and its milk chocolate Milk of the Gods with 44% cocoa content are popular. The cocoa beans for Willie's Cacao Chocolate come from Venezuela, Peru, Colombia, Cuba, Madagascar and Indonesia. Willie Hartcourt-Cooze processes only high quality, hand-picked cocoa beans. It is the cocoa varieties Criollo, Trinitario and Forastero from which the Chocolate is made.